![]() Questions you should ask include: can you scale if your campaign goes viral? Is there a limit on the quantity of a specific perk you’re offering? Are you aiming to produce a one-off product, or to start a business? Do you want to attract the attention of distributors, or is the whole point to gauge market interest and solicit user feedback? The more you ask, the better prepared you’ll be. Know what you're looking for beyond funding and find out how you’ll get it before you launch your campaign. A description of how customers can use the product in this specific situation. Here Flic has placed the title "Never lose your phone again." in the image, but titles can be outside of the image as well.ģ. Have a short, descriptive title of the use case. Use clear, uncluttered, images of someone using their product- contributors can identify with images and see themselves using your product.Ģ. See how the ' Flic: The Wireless Smart Button' campaign clearly demonstrates their use case:Īs the above image from the Flic campaign shows, Use Cases should demonstrate three key things to potential contributors:ġ. Clearly state the problem your product solves, then show how. ![]() Be sure to highlight use cases and provide concrete examples of how the product will make their lives better. While you may be tempted to show off the amazing, complex technology behind your product, remember that most people are more interested in how they'll relate to it. It's all about validation! Show Use Cases This is especially important with hardware campaigns, as strangers may doubt your product until they see that others already trust you. This way, when you contact your wider audience – and the media – they’ll see your campaign already has momentum. We put together these tips to help gear your campaign for success! Leverage a Soft LaunchĬonsider soft launching your campaign. Reach out to your close contacts and lock down 30% of your funding goal before you officially launch your campaign. Think of it like the entire entrepreneurial process, bottled. Running a hardware campaign on Indiegogo is a great way to present your new product to an engaged, global audience for feedback, funding, and fine-tuning.
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